Guiding early-stage founders and teams through the fog of uncertainty to product clarity and growth.

01. Product Strategy

"Standing out isn’t enough — let’s make your product unforgettable."Our Approach
* Define a clear product story that resonates with your core audience.
* Align every feature with real customer needs and market gaps.
* Develop a simple yet effective product roadmap, guided by data.
* Encourage and integrate rapid feedback for continuous refinement.Real-World Results
- Spearheaded a $15B Procure-to-Pay platform at Procurify, driving 40% YoY revenue growth.
- Elevated brand to Gartner leader status through smart product positioning.

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“Truly great products solve the problem behind the problem.”

02. Customer Discovery with Jobs To Be Done

“*** Stop guessing what people want—listen first, build second! ***”Approach
* Dig into hidden customer pains through deep listening
* Uncover real motivations using Jobs To Be Done frameworks
* Prototype early to validate assumptions and pivot fast
* Refine products based on user insights rather than guessworkReal-World Results
- Lifted NPS by +30 points at Procurify.com by tackling the root of customer issues.
- Drove 23% YoY lead conversion at Eizen.ai with a JTBD-driven discovery process.

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“Growth isn’t a one-time trick or hack—it’s a habit you build into your product.”

03. Product Led Growth with Growth Loops & Models

PLG is the new growth engine—grab the wheel and drive!Approach
* Identify user triggers that naturally drive product referrals
* Embed usage loops and habit-forming hooks to expand adoption
* Lean on rapid testing and continuous improvement for faster wins
* Use data strategically to remove friction and accelerate existing loopsReal-World Results
- Achieved 27% higher first-contact resolution at Amazon Enterprise CRM
- Generated $5M in annual savings through NLP chatbot automation initiatives
- Improved lead conversion by 23% at Eizen by using PLG strategies.

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“A great team is the spark that ignites a product's true potential.”

04. Product Team Scaling

“If you want to go fast, go alone. If you want to go far, scale your team! ”Approach
* Cultivate a culture of ownership where every team member leads
* Set clear roles, career growth paths, and transparent performance reviews
* Hire for strengths and potential, not just today’s needs
* Put in place repeatable processes for smooth operations as you scaleReal-World Results
- Scaled product and design teams from 3 to 15+ members
- Guided cross-functional leadership at Amazon, securing 96 of the Fortune 100
- Boosted NPS by 30+ points at Procurify through stronger team collaboration.

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UP Product Strategy Consulting

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We are driven primarily by two things : Delight the Customer + Drive results for your Business.Everything else we do should be at the service of the above two goals.Put simply, our focus is to:* Find problems worth solving (this can be market level, product level , or feature level, depending on the product and the scope of our work mandate).* Drive the creation of delightful solutions to those problems that are superior than the market's alternatives.* Take the solutions to market by clearly articulating the problem our product is solving, for the segment we're solving it for, and why it's a better choice for them than their alternatives.

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